Digital Media > Paid Search (PPC) Services > Shopping (PLA) Ads Management

Shopping (PLA) Ads Management

We strategize and manage all stages of our clients’ product listing ad campaigns (PLAs) to achieve maximum impact and ROI.

Since PLAs are feed-based and run on a cost-per-click basis, we work with brands to set them up for ongoing success. This includes configuring the merchant center accounts required to begin product feed management within Bing, Yahoo, and Google shopping platforms.

Our deep product feed management expertise enables us to leverage clients’ existing product data to build, optimize, and manage a merchant center-friendly feed. If a brand doesn’t have an existing product feed, we are able to use website crawlers to build one and then ensure it is appropriately optimized.

Once a client is successfully onboarded to the merchant center, our expert Google shopping management team advises on optimal campaign set up. This includes recommendations around efficiently managing negative search terms, as well as optimal product groups and bids.

Through comprehensive product feed management, we help brands reach the right customers with the right products to drive purchases.

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