Shopping (PLA) Ads Management
Rise strategizes and manages all stages of our clients’ product listing ad campaigns (PLAs) to help brands reach the right customers with the right products to drive purchases with the most efficient ad spend. Additionally, as a leader in search, Rise is uniquely positioned to offer PLA services to achieve maximum impact and return on investment.
Rise’s Approach to PLAs
Since PLAs are feed-based and run on a cost-per-click basis, we work with brands to set them up for ongoing success. This includes configuring the merchant center accounts required to begin product feed management within Google, Bing, and Yahoo shopping platforms.
- Feed Strategy: Our deep product feed management expertise enables us to leverage clients’ existing product data to build, optimize, and manage a merchant center-friendly feed. If a brand doesn’t have an existing product feed, we are able to use website crawlers to build one and then optimize it appropriately.
- Optimal Campaign Set Up: Once a client is successfully onboarded to the merchant center, our expert Google shopping management team advises on the optimal campaign set up. This includes having a relentless focus on granularity and product profitability.
- Custom Reporting: Through Connex®, Rise has developed customized PLA reporting that allows a brand to see performance down to the specific product. This highly granular approach enables our team to determine where brands are wasting their marketing spend to make optimizations quicker and improve performance.
Contact Rise today to have our team of Google shopping services experts manage your current programs or develop a new shopping ads marketing strategy.