Head of Strategic Partnerships

Partnership Series: Prime Day 2022 is in July, Are You Ready?

Amazon Prime Day is the online shopping event of the summer, and every year it picks up steam. Last year alone drove over $11 billion in sales with an impressive list of additional stats to match. 

  • Consumers spent +8% YoY ($11.2 billion)
  • Prime members purchased 250MM+ items
  • The majority of users spent more than $100
  • Seller's items grew at a faster rate than Amazon-owned products

This year's event will be July 12 and 13. If you have an e-commerce business and are looking to take full advantage of consumer seasonal spending, you need to be ready before the big day(s). This includes preparing everything from inventory, pricing, and listings to your marketing strategy. Luckily, we are making it easy for you— from start to finish. 

Rise’s retail marketing team partnered with Linnworks, a Rise strategic partner whose cloud-based software seamlessly connects and automates all marketplace logistics, to share exactly how your business can fully prepare for Prime Day. Our Amazon Prime Day checklist outlines all the key milestones, and tips on how to stay ahead of your competition. 

Plus, check out more on how Rise Interactive can help optimize your Amazon advertising approach with these Prime Day marketing tips:

Need an easy to follow and detailed Prime Day plan? Rise and Linnworks have compiled everything you need for a successful Prime Day. DOWNLOAD our Amazon Prime Day checklist for the full rundown. Happy Prime Day prepping, everyone! 

06/13/2022 at 02:16