Digital Media > Programmatic Advertising Services > Programmatic Audio Advertising

Programmatic Audio Advertising

Programmatic audio enables brands to reach a large, targeted audience through platforms such as Spotify, Pandora, or other streaming services. By delivering high-impact ads to a captive audience – often in situations where screen-based advertising is ineffective – Rise’s approach allows advertisers to break through the noise and ensure their audience is never far from reach.

Consumers are moving toward constant connectivity, enabling marketers to gather unique data even when individuals are off-screen. This has led to growth in digital audio advertising and increased its prominence in overall media budgets. Unlike traditional radio ads, programmatic audio provides granular targeting based on demographics, interests, behavior, and geolocation. Our programmatic team helps advertisers effectively reach the right listeners, as well as measure an ad’s success and adjust accordingly, constantly striving to get the best return on investment.

Through audio advertising, we help brands transcend both on- and off-screen environments. We reach individuals anywhere they are listening to music, podcasts, and more, whether it’s on their desktop computers or in out-of-home environments, such as at the gym or on their commutes.

The Rise Trading Desk uses programmatic audio not only as a way to deliver a unique brand experience, but also as a way of reinforcing a brand’s message across multiple digital mediums. By leveraging existing assets, such as video and display banners, in addition to audio companions, Rise enables audio to drive a lift in brand metrics across the entire buyer lifecycle.

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