Digital Media > Programmatic Advertising Services > Connected TV (CTV) Advertising Services

Connected TV (CTV) Advertising Services

"Rise is one of the forward thinkers within The Trade Desk when it comes to Connected TV around the globe. Their early product adoption, granular approach to targeting and measurement, and advanced buying strategies are among the most data-driven we've seen. Rise's programmatic expertise naturally scales to CTV, where they've already seen growth in conversion volume, in-store traffic, and other business outcomes for brands." Stacy Bohrer, Regional VP of Business Development, The Trade Desk

Connected TV is a growing channel that can extend brands’ digital video campaigns into premium environments and add extra reach to traditional television media buys. Rise leverages the benefits of CTV including precise targeting, reach/frequency control, and real-time robust measurement to minimize wasted spend, create relevant ad experiences, and drive performance. Through Rise, brands can access the most premium TV inventory that users are watching via OTT devices including live sports and inventory from Hulu, Disney, Amazon and hundreds of more providers.

With over 15 years of performance marketing experience, Rise is uniquely positioned to help brands exceed their CTV goals through:

  • Inventory Strategy: Rise curates customized inventory through unique agency/publisher relationships. With access to an ever-growing variety of publishers, Rise helps brands scale their CTV campaigns efficiently. These relationships also allow greater direct inventory control through customization of specific inventory deals.
  • Ongoing Audience Optimization: One of the unique differentiators of CTV is the ability to target granular audiences. Rise leverages a variety of data sets to build a high volume of unique audiences for ongoing testing and optimization. Rise continually introduces and removes audiences from campaign targeting based on performance to reach the most relevant audience with the greatest efficiency.
  • Robust Measurement: Rise extends our data-driven performance marketing philosophy to CTV measurement. Rise measures the impact of CTV campaigns using a robust set of metrics including cross-device reach/frequency, in-store visits, cost per visit, and even purchases. Rise is also able to optimize performance in near-real time through unique partnerships with providers such as Factual and The Trade Desk.

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