Digital Media > Programmatic Advertising Services > Native Advertising Services

Native Advertising Services

Native advertising allows brands to reach their target audiences by amplifying their contextually relevant and valuable content. Rise curates highly targeted native campaigns, helping brands reach potential customers, drive website engagement, and propel users down the conversion funnel.

With native advertising, brands can target consumers with content that matches the look and feel of the webpage on which it is served. As a result, brands can reach highly-engaged audiences in a contextually relevant and non-intrusive way.

  • Performance-based optimization: Rise’s approach to native advertising focuses on driving engagement, not just clicks. Rather than viewing native advertising simply as a tactic to drive traffic, clicks, and impressions, we’re focused on capturing highly attentive and interested audiences; we can even purchase native ads on a cost-per-engagement basis.
  • Quality content: We work with brands to identify and leverage their most compelling brand-created and earned content. Based on a client’s goals and audience, this may include educational pieces, how-to articles, surveys, product stories or a wealth of other content types that are shown alongside visually rich images.
  • Inventory Control: Native advertising can be a misunderstood medium due to the increased number of publishers and technologies that are more focused on monetization rather than serving quality content. At Rise, we combat this by only working with the most premium native publishers, orchestrating custom PMP deals and direct relationships with Native exchanges to help make the most impact for our clients native campaigns.

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