Digital Media > Programmatic Advertising Services > Native Advertising Services

Native Advertising Services

Rise’s approach to native advertising services focuses on driving engagement, not just clicks. Through native advertising, our team enables brands to target consumers with content that matches the look and feel of the webpage on which it is served. As a result, our clients reach highly-engaged audiences in a contextually relevant and non-intrusive way.

Rather than viewing native advertising solutions simply as a tactic to drive traffic, clicks, and impressions, we’re focused on capturing highly attentive and interested audiences; we can even purchase native ads on a cost-per-engagement basis.

We work with brands to identify and leverage their most compelling brand-created and earned content. Based on a client’s goals and audience, this may include educational pieces, how-to articles, surveys, product stories or a wealth of other content types that are shown alongside visually rich images.

Through our technology-agnostic approach, the Rise Trading Desk is able to leverage both in-feed placements and content recommendation widgets to help our clients deliver seamless and engaging experiences. We’re thinking about data creatively, incorporating factors such as past search behavior and location history to ensure we’re reaching a prime audience.

We’re focused on the end result, determining goals and ensuring that a brand’s content is not just useful or entertaining, but is also designed to reach the right person with the right message at the right time. By doing so, we ensure that our clients are driving engagement and positive brand interactions with their desired audiences.

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